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View of Reykjavik streets at night

Laugavegur: The Main Street in Reykjavik

When in Reykjavík, there’s one place you simply can’t skip—Laugavegur, the city’s main shopping and cultural street. Stretching through the heart of the capital, Laugavegur is a bustling strip filled with trendy shops, cool cafes, and so much more. Whether you’re strolling through during the day or soaking in its nightlife, this street has something for everyone. This article will dive into what makes Laugavegur a must-visit destination and explore all the exciting things you can do and see here.

A Little History Behind Laugavegur

Laugavegur was originally a path leading to the hot springs where locals would do their laundry. Over the years, it evolved into Reykjavík’s busiest commercial street. Today, it’s known as a hub of creativity, shopping, and dining, where modern vibes meet Icelandic charm.

Laugavegur street in Reykjaik

Shops on Laugavegur

Laugavegur is a shopper’s paradise, offering everything from local Icelandic designs to global brands. Here are a few must-visit shops:

66° North

One of Iceland’s most famous outdoor clothing brands, 66° North, is perfect for picking up stylish, high-quality gear to keep you warm during your Icelandic adventure.

Epal

If you’re into Nordic design, Epal is a boutique with minimalist home decor, accessories, and gifts embodying Icelandic craftsmanship.

Farmers Market

Known for its chic take on Icelandic fashion, Farmers Market offers a mix of traditional knitwear and modern clothing—ideal for a unique souvenir.

Kolaportið Flea Market (Nearby)

A short walk from Laugavegur, Reykjavík’s only indoor flea market is a treasure trove of vintage finds, Icelandic delicacies, and quirky collectables.

Cafes to Stop By

Exploring Laugavegur can work up an appetite, so why not refuel at one of these cosy cafes?

Té og Kaffi

A coffee lover’s dream, Té og Kaffi is famous for its expertly brewed beans and laid-back vibe. It’s the perfect spot to sip coffee and people-watch.

Sandholt Bakery

Craving pastries? Sandholt Bakery is an institution on Laugavegur that offers delicious bread, cakes, and fresh sandwiches daily.

Kaffibrennslan

This charming cafe is a great place to relax with a cup of coffee or even a light lunch. Don’t miss their fresh-made waffles with cream!

Bakery in Reykjavik

Galleries and Street Art

Laugavegur is not just about shopping and dining—it’s also a cultural hotspot.

  • Street Art: Reykjavik is famous for its street art. Along Laugavegur and its side streets, you’ll spot colourful murals and creative graffiti, which make the street feel like an open-air gallery.
  • Listasafn Reykjavíkur (Reykjavik Art Museum): This nearby museum, a short walk away, showcases contemporary Icelandic art and is a must for art enthusiasts.
  • Art Galleries: You’ll also find smaller independent galleries like i8 Gallery featuring works from up-and-coming Icelandic artists.
View of Reykjavik's streets at night

Record Stores and Bookshops

Music and literature lovers will feel right at home on Laugavegur.

12 Tónar (Skólavörðustígur)

This iconic record store doubles as a music label and is the perfect place to discover Icelandic artists. Buy a coffee, flip through vinyl, and chat with the friendly staff about local music.

Mál og Menning

One of Reykjavík’s oldest bookstores, Mál og Menning, is a cosy spot to browse books, grab a coffee, or soak in the literary atmosphere.

Reykjavík Record Shop

Right on Klapparstígur, you’ll find a charming, well-curated record shop featuring an impressive array of local and international artists. The shop even releases its own records on its own label. 

Tourists in Reykjavik at night

Nearby Attractions

Laugavegur is conveniently located near several of Reykjavík’s top attractions, so you can easily explore more of the city:

Hallgrímskirkja

Just a short walk away, this stunning church is Reykjavík’s most famous landmark. Climb to the top for incredible views of the city and the surrounding mountains.

Harpa Concert Hall

This architectural masterpiece, a 15-minute walk from Laugavegur, hosts concerts, events, and exhibitions. Even if you don’t catch a show, the building is worth visiting.

The Sun Voyager

This striking steel sculpture by the waterfront is a favourite for photos and symbolises exploration and discovery.

Tjörnin Pond

A peaceful, relaxing spot, Tjörnin is home to ducks, swans, and a scenic walking path—perfect for unwinding after a day on Laugavegur.

The Nightlife Scene

When the sun sets, Laugavegur transforms into a hub for nightlife. Bars like Kaldi Bar, Kiki Queer Bar, and Kaffibarinn are popular spots for locals and tourists alike. The music scene is vibrant, with live performances often popping up in unexpected places.

Perlan during sunset

FAQ

What are the best things to do on Laugavegur?

You can shop for Icelandic fashion, grab coffee at a cosy cafe, admire street art, and enjoy a delicious meal at one of the street’s many restaurants.

Is Laugavegur a good place for shopping?

Laugavegur has something for everyone, from high-end boutiques like 66° North to unique Icelandic design stores like Farmers Market and Mal og Menning.

Is Laugavegur family-friendly?

It’s an excellent spot for families, with plenty of cafes, shops, and attractions nearby. Kids will especially enjoy spotting colourful street art.

Is Laugavegur walkable?

Laugavegur is highly walkable and the best way to explore the shops and cafes at your own pace.

How far is Laugavegur from Hallgrímskirkja?

Hallgrímskirkja is just a short walk from Laugavegur—less than 10 minutes.

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